Why Fundraising Is Vital for Australia's Not-for-Profits

Fundraising is the lifeblood of Australia’s not-for-profit (NFP) sector—fueling everything from grassroots community programs to national health initiatives. With over 257,000 NFP organisations operating across the country, the sector plays a critical role in social cohesion, service delivery, and advocacy.

Yet, the financial landscape is challenging. According to the Australian Charities and Not-for-profits Commission (ACNC), 74% of registered charities report annual revenue of less than $1 million, and nearly one-third operate on under $50,000 per year. These figures underscore the reliance on fundraising to sustain operations, especially for smaller organisations that often lack access to large grants or commercial income.

In 2022, Australian charities raised approximately $13.9 billion through donations and bequests. While this is a significant contribution, it represents just 7% of total sector revenue, highlighting the need for diversified and strategic fundraising approaches.

Effective fundraising not only supports program delivery—it builds resilience, fosters community engagement, and enables innovation. Whether through digital campaigns, events, or donor stewardship, fundraising empowers NFPs to amplify their impact and remain agile in uncertain times.

As cost-of-living pressures rise and competition for funding intensifies, investing in fundraising capability is no longer optional—it’s essential. For Australia’s NFPs to thrive, fundraising must be seen not just as a revenue stream, but as a strategic pillar of sustainability and growth.

Your fundraising potential is bigger than your resources - you need help to unlock that potential.